Drugstore Cowboy is India's first Art-Shirts brand dedicated to changing the monotonous printed shirts narrative by merging concept art with shirts.

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In its 4.5 years, the brand has launched 340+ designs under Creative Director Kanika Sethi. Drugstore Cowboy draws inspiration from the known, but portrays something that only conveys a hint of familiarity. The brand sees shirts as art pieces and the quantity produced defines the price of that art piece.

Drugstore Cowboy has brought collections like 'Summer Rolls 1997-2006' 'Glad Rags' 'Outrageous Opinions' 'People in Uniform' 'Everyday Objections' to life. In its time it has given to the consumer a multi-design experience via art like 'People in a Room', a 12 meter cotton fabric hand painting.

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The brand always strives to build strong communities and channels to bring like-minded people together that hold an opinion about the way of the world.

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Drugstore Cowboy has grown to be one of the biggest homegrown brands in the country with global recognition from publications, celebrities and esteemed clients. With her long-term creative strategies, Kanika Sethi has built an enduring brand identity for the label.