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If I were to build a Luxury Perfume brand, I would call it:
DARI
DARI is a sensorial perfume house that explores memory and material culture through scent. Fragrances that feel worn, objects of desire that sit between ritual, art, and identity.
Each fragrance is conceived as a personal artifact, designed to age with its wearer and unfold over time.
DEBUT COLLECTION:
VELVET ASH
BARE DRAPE
AMBER VEIL
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VELVET ASH
PRODUCT PACKAGING
30ml
100ml
PRODUCT LAUNCH
Table showcase featuring DARI’s Velvet Ash 30ml bottles.
Exclusive invitees are encouraged to pick up the 30ml bottle handle and move freely through the space.
As guests walk, they encounter an immersive art installation- an enlarged sculptural interpretation of the Velvet Ash perfume bottle, anchoring the experience as both visual spectacle and brand statement.
BARE DRAPE
PRODUCT PACKAGING
30ml
100ml
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PRODUCT LAUNCH
Dangling showcase featuring DARI’s Bare Drape 30ml bottles.
Exclusive invitees are encouraged be hands-on and undo the soft satin fabric to pick up the 30ml bottle handle.
As guests walk, with the Bare Drape bottle, they encounter an immersive room- an enlarged interpretation of the Bare Drape perfume bottle, in a space draped in lustrous, glossy fabric. Anchoring the experience- wrapped like couture. Remembered like a signature.
BARE DRAPE
AMBER VEIL
PRODUCT PACKAGING
30ml
100ml
PRODUCT LAUNCH
Amber table showcase featuring DARI’s Amber Veil 30ml bottles.
Exclusive invitees are encouraged to pick up the 30ml bottle like a bag and move freely through the space.
As guests walk, they encounter an immersive art installation- an enlarged sculptural interpretation of the Amber Veil perfume bottle. Anchoring the experience as a visual anchor- cool in presence, warm in soul.
Disclaimer & Copyright Notice
All AI-generated images, concepts, creative directions, branding, visual identities, and marketing ideas displayed in this series are the original intellectual property of Kanika Sethi.
These works are created as part of an independent creative exploration and portfolio showcase. Any reproduction, redistribution, adaptation, commercial use, or representation of this work—whether in part or in full—without prior written consent from Kanika Sethi is strictly prohibited.
Unauthorized use may result in legal action.